The last decade has seen the rise of technologies that can aggressively divide our attention and diminish our focus. The ability to tune out what's happening by peering into your notification-happy mobile phone is changing how we interact. Because of this onslaught, people are beginning to realize that our attention quotient (i.e., the ability to sustain attention -- your AQ) is becoming as important as IQ in determining success at work.
The reason your AQ is so important is that it's what can keep you from squandering your intellectual capacity. A well-developed AQ can help you keep sustained attention on the people and problems that need focus. Over the past year, we've worked with neuroscience researchers to document the impact that technologies and corporate practices can have on AQ. We believe that the two of the main drivers of AQ are cognitive and environmental control.
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